Some high lights for you all.
Its Beta Time for SWTOR!!
Peter Moore:
"Next, our biggest event of the year, the December 20th launch of Star Wars: The Old Republic.
This is inarguably the most anticipated game of the year, an epic MMO that makes each player
the hero of their own Star Wars saga. The Old Republic is in Beta right now and players are
blown away by the immersive story, dynamic combat and authentic Star Wars feel. In the
coming weeks we‟ll invite hundreds of thousands of players into our biggest Beta test to date."
Go forth and Sim not more..
Peter Moore:
The Sims Social has nearly 40 million Monthly Active Users. It‟s generating high engagement
with over 8 million Daily Active Users logging in an average of four times a day.
Battlefield 3 hits the spot!
Peter Moore:
I‟ll finish with Battlefield 3. As you know, we launched this title earlier this week and the results
have been tremendous, thanks to the superb quality of the title produced by our DICE studio in
Stockholm and the world class marketing executed by our teams globally. Our marketing made
adept use of YouTube where 13 million people have viewed our trailers, and on Facebook,
where we have 2.1 million fans. Battlefield 3 PR was everywhere and on launch day, in North
America alone, more than 8,400 stores opened early to sell the game. We couldn‟t be happier
with the launch of Battlefield 3.
ELECTRONIC ARTS
Q2 FY12 PREPARED COMMENTS
OCTOBER 27, 2011
Rob Sison:
Thank you.
Welcome to EA‟s fiscal 2012 second quarter earnings call. With me on the call today is
John Riccitiello, our CEO, Eric Brown, CFO, Peter Moore, COO and Studio President Frank
Gibeau will join for the QA.
Please note that our SEC filings and our earnings release are available at ir.ea.com. In
addition, we have posted earnings slides to accompany our prepared remarks. Lastly, after
the call, we will post our prepared remarks, an audio replay of this call, and a transcript.
This presentation and our comments include forward-looking statements regarding future
events and the future financial performance of the Company. Actual events and results may
differ materially from our expectations. We refer you to our most recent Form 10-Q for a
discussion of risks that could cause actual results to differ materially from those discussed
today. Electronic Arts makes these statements as of October 27th, 2011 and disclaims any
duty to update them.
Throughout this call, we will discuss both GAAP and non-GAAP financial measures. Our
earnings release and the earnings slides provide a reconciliation of our GAAP to non-GAAP
measures. These non-GAAP measures are not intended to be considered in isolation from,
as a substitute for, or superior to our GAAP results. We encourage investors to consider all
measures before making an investment decision. All comparisons made in the course of this
call are against the same period in the prior year unless otherwise stated.
Now, I‟ll turn the call over to John Riccitiello. John?
