February 17, 2010 08:30 AM Eastern Time
The Make-A-Wish Foundation® Receives $1.1 Million Donation from Blizzard Entertainment
Contribution to Help Grant the Wishes of Children with Life-Threatening Medical Conditions Around the World
PHOENIX--(BUSINESS WIRE)--The Make-A-Wish Foundation today announced a $1.1 million donation from Blizzard Entertainment, a premier developer and publisher of entertainment software. The donation is based on 50 percent of the total sales during November and December 2009 of a special in-game pet, the Pandaren Monk, for Blizzard's award-winning, massively multiplayer online role-playing game, World of Warcraft®.
“This generosity is helping us bring hope, strength and joy to children when they – and their families – are facing an unimaginably difficult time in their young lives.”
On Tuesday, Feb. 16, Blizzard made the presentation during a special ceremony at the company's headquarters in Irvine, Calif. Blizzard invited 15 wish children who are also gaming enthusiasts and their families to enjoy an exclusive learning experience with the World of Warcraft development team, including an inside look at how the game is created.
“We've had a long relationship with the Make-A-Wish Foundation, and we're proud to support the priceless work they do for children,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “This donation also reflects the spirit and generosity of our players – their enthusiasm for World of Warcraft and for supporting a good cause made this possible.”