Sunday, October 23, 2011

Blizzard Getting Desperate By Offering Free Diablo III?

Yesterday at Blizzon, Blizzard announced that all annual subscribers to World of Warcraft will get a FREE copy of their up and coming Diablo III. Not only that, they'll also get a free ingame mount and guaranteed access to the expansion beta.

This is a surprising move by Blizzard. Why would you give away copies of a game that many WoW players would be willing to pay full price for, without a second thought!? I personally don't know any WoW players that are not interested in Diablo III. Is this a sign of panic by Blizzard and a desperate act to keep their subscription numbers up to impress their investors? That' the only logical explanation that I can see for this bold move. Even I might have been tempted to take up this offer if I wasn't so interested in the Collector's Edition of Diablo III.

I have no intention of spending any real time in WoW in the foreseeable future. I'm not saying that it's not a great game, because it is; it's just that I believe I've got the most out of the game already, after three years of playing it. A lot of players, myself included, are looking forward to new games like Bioware's SWTOR. Blizzard may be thinking that if their customer base has a yearly subscription, there's a better chance of them logging in and giving it another go in six months time.

2 comments:

  1. Bold move and they can one up with a Free SC2 expansion if SWTOR starts to hurt them. I really do hope WoW players give SWTOR a fighting chance. Blizzard has killed MMOs before to them this is just another one.

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